Food consumption is inseparable from agricultural production and sales

There is an urgent need for innovative thinking and methods to make new attempts for experiential activities. The new design method of experiential activities has become the new educational significance of leisure agriculture.Therefore, this study will explore the new direction of leisure farm experience activity design from the perspective of leisure farm operators, analyze the willingness and obstacles of leisure farms to implement food education, and provide new options for agricultural administration to implement food education. Shih said that the term “food education” was a newly coined word proposed by the Japanese as early as 1896 and 1898. The work mentioned, “sports, intellectual education, and talent education are food education”. Yang  pointed out that in 1903, the Japanese village Jingxianzhai pointed out in the serial novel “Esophagus” that food education is the first among children’s moral education,vertical rack system intellectual education, sports, and food education.

Agriculture is the most crucial source of human food, and dietary activities are a part of agricultural activities.“Food and agriculture” are essentially one and two sides. Therefore, the term “food and farming education” was born .Chen  mentioned that the form of food and farming education comes from Japan’s six-level industrial policy. In order to improve the development of the rural economy, Japan implements a six-level industrial policy to strengthen the integration of agriculture, forestry and fishery production, processing and sales,and enhance the added value of agriculture; to revitalize the agricultural, fishing,and mountain villages and promote the local consumption of real estate. The demand for nutritious lunches in high schools, middle schools, and primary schools promotes the consumption of agricultural products in rural areas. A special law is established to require school nutritious lunches to use local ingredients and set goals; through dietary education, to enhance their public confidence in consuming domestic agricultural products, let the citizens feel the local natural food culture, build a cooperative model and functional relationship between producers, direct sales offices and schools, and stimulate students’ emotions about producers and food supply; to save transportation costs and contribute to the environment .

Lin aid that “food and farming education” is a broadly defined name. The concept of this social movement is established. For example, government agencies,schools, peasant associations, flood and drain table non-profit organizations, leisure farms, organic farms, and agricultural enterprises can pass through Cooperate and participate in typical development. Moreover, integrate the elements of education into business behavior, combine the concept of agricultural experience and health, promote the way of connecting with the local agricultural food network,and cooperate with environmentally friendly and organic production methods. It should be the future of agricultural product marketing—the direction of development. The original meaning of leisure farms , that is, the “Leisure” products or services it provides, must be based on “Agriculture” operation. Therefore, the development of leisure farms is different from general sightseeing and tourism type. In addition to maintaining the production function of traditional agriculture,it is also necessary to transform some agricultural resources into leisure and recreation functions based on local characteristics.

Many researchers have two different perspectives on leisure farms. First, from the perspective of agricultural management, scholar Chiang  emphasized that leisure agriculture is a type of agricultural management transformed from production or combined with the service industry. Another scholar, Lin, Chen and Wang , looked at the service industry as a leisure service industry. He believed that leisure farms consisted of farmers engaged in agricultural production activities and living in rural areas. The site, following the local terrain, climate,soil, hydrology, and other natural environments, through appropriate planning and design, engaged in the local leisure service business, and then play the local leisure function. The primary source of profit for leisure farms is not the production and sales of agricultural products or the sale of processed products, but the income from operating the service industry, which has exceeded the scope of traditional agricultural production.