Participants mentioned that specific technologies or technical messages were often provided to farmers through interaction with the SANE representatives tackle agricultural and climate adaptation challenges with a focus on nutrition-sensitive agriculture. SANE representatives are also members of the NACDC. CGIARs and NACDC have in-degree scores of 4 and 3, respectively. Several participants noted that CGIARs work closely with Malawi’s technical agriculture departments to develop technologies that can be scaled up. A government representative from DAES noted that in some cases CGIARs will bring a new technology to Malawi that has yet to be tested locally. In those cases, the technology will first be analyzed by the appropriate MoAIWD department before it is disseminated throughout the extension system. Several participants noted that new technologies developed by international institutions like the CGIARs will be presented to extension stakeholders during a meeting of the NACDC. A Malawi NGO participant noted that it could take up to three years for the NACDC to analyze and disseminate a new technology because of the thorough process undertaken by stakeholders on the NACDC.
Another participant noted that the NACDC is spearheaded by representatives of MoAIWD and allows extension providers in the public sector, NGOs, farmer organizations,black flower bucket and the private sector to harmonize the messages that are disseminated to farmers. A Malawi NGO participant commented, “we always want to make sure that that the thematic areas that have been developed by the National Agriculture Content Development Committee are things that can be put in place at district level and demystified to fit the conditions that are prevailing on the ground for each district.” It is also worth noting that several participants had never heard of the NACDC and two others had only heard of the committee by name but did not know its function or membership. DCP was also common content developer referenced by participants and has an in-degree score of 3. Participants explained that DCP develops new crop technologies for farmers to use stating, “the crops department along with the agriculture researchers are responsible for developing technologies which we disseminate to farmers for their interventions.” In order to increase the production of crops like maize, DCP will partner with research institutions to develop new seeds and methods from increasing yields. Similarly, several participants mentioned that agricultural technologies are developed by MoAIWD’s technical departments and then disseminated to farmers through the public extension system.
Stakeholder Engagement .This section provides an analysis of the relationships within Malawi’s extension network that were described by participants in order to answer the research question, “how do extension providers engage and share information with other organizations to address climate change?” The network analyzed through this research contains 85 organizations and 170 unique relationships or ties between those organizations. The average degree of collaboration between organizations within the network is 6.2 or 7.3% of total organizations in the network. Therefore, most extension providers operating in Malawi are only connected to a few organizations in the network. The network density is .037 and reveals that organizations within the network are not as closely connected as they could be. The relational ties and node connectivity within Malawi’s extension network ties as described by participants through a sociogram are shown in Figure 7.Both one direction and two direction relationships that were described by participants with the size of node indicating the level of betweenness with other organizations in the network are illustrated in Figure 7. Thirty-eight out of the 85 organizations in the network, or 45%, are only connected to one other organization and are therefore operate within the periphery of the network. These 38 organizations are also seen on the edges of the network and therefore less connected to the greater extension community. It is also clear that certain organizations are central to the transfer of information within the network. Centrality measures for the 10 core organizations with the highest degrees of collaboration and information sharing within the extension network are shown in Table 5 . The average information in-degree is 3.1 and average information out-degree is 3.1.ADDs also have the highest information betweenness of 1936 which shows organizations that hold the network together and collaboration degree of 42 which shows the total number of ties of the organization.
The top three organizations identified are government and include ADDs, DAES, and MoAIWD. Other top organizations include those from Malawi NGOs, international NGOs, and farmer organizations. NACDC, Catholic Relief Services, and NASFAM also have high collaboration degrees indicating their importance in sharing information and connecting organizations within the network. Catholic Relief Services has the second highest betweenness score of 1350 indicating that this organization is situated between a large number of organizations and provides a connection between a high number of organizations that otherwise might not be able to share information as easily. Farmers have one of the highest out-degree collaboration degree , and betweenness score . This shows that farmers are critical links of information sharing between organizations in extension network. The third research question posed in this study and addressed in this section was, “what advisory methods do extension providers use to educate maize farmers about climate smart agricultural practices?” The advisory methods used by extension providers to communicate messages to farmers about climate smart agricultural practices are categorized into three distinct themes: ICTs, trainings, and written materials. The percentage of participants by organization type using each advisory method is shown in Table 6. Of the ICTs used by participants, radio was the most commonly referenced communication channel. Almost 58% of participants reported using radio platforms to disseminate messages to farmers including community radio and national radio stations often utilizing radio listening clubs comprising small groups of farmers with radio access within a village. According to a participant from the Malawi government, “when programs are aired on the radio, we encourage our farmers to go to their radio listening groups. So, if one farmer has a radio in a village, then that radio is used by a group of farmers to listen to the messages that are on the radio.” Organizations also utilize radio platforms to share weather forecasts and provide other timely messages to farmers. According to a participant from an international NGO, “we’re disseminating messages on climate change and weather forecasts through radio. They learn about the things that they need to know before the disaster comes.” The use of mobile phones was the second most common ICT referenced by participants. Short Message Service messages are sent directly to farmers by extension providers and are used by 53% of participants.
Participants noted that SMS allows farmers to receive both text messages and Interactive Voice Response messages. A representative of the Malawi government noted, “We send messages using phones and we reach about 24,000 Lead Farmers across all the districts.” Once Lead Farmers receive text messages, they will then share the information with fellow farmers in their locality. Participants also commented that SMS platforms often complement one another and increase access to information. Internet platforms are used by 32% of participants and included social media, WhatsApp groups, and videos. A participant from the Malawi government commented, “Some content is now being accessed online. We partner with Access Agriculture. Access Agriculture has a lot of videos that have been translated into Chichewa, the local language.” Increasingly,square black flower bucket organizations are leveraging internet content to disseminate information to farmers and increase knowledge about new agricultural technologies. According to a representative from an international NGO, “we have WhatsApp groups where farmers are able to share videos of the technologies that they’re learning. I’m also able to post some videos on nutrition or soil fertility management. These technologies are being promoted in order for them to increase production.” The use of these internet platforms broadens the source of content and allows for the rapid transfer of knowledge with those who have access. Almost 16% of participants mentioned using television programs to communicate messages to farmers. Participants commonly noted that farmers receive information about weather conditions from television weather forecasts. In other cases, documentaries are produced and then aired on television to disseminate information about agricultural technologies and innovations. One government representative noted that his department is responsible for the development and dissemination of content through electronic media including television. Call Centers and Mobile Vans are used by 11% of participants. Call Centers allow farmers to ask questions and receive quick feedback from extension experts. A participant from a Malawi NGO commented, “with the Call Centers, farmers can call for free to ask any question relating to their farming activities. That provides near real-time feedback to farmers for whatever inquiries they have.” Several participants from the Malawi government also noted using Mobile Audio Vans to disseminate various messages to farmers in the field. One stated, “if we want to reach out to the masses with some awareness messages that are very simple and not technical, we could use Mobile Vans. A Mobile Van is effective just to communicate simple issues on awareness.” Yet a Mobile Van might be less effective at communicating highly technical messages that require training and real-time feedback from farmers.
About 90% of participants mentioned using some form of trainings to communicate information to farmers and this was the most common advisory method used among extension providers. Common training methods utilized by participants included Lead Farmers, Farmer Field Schools, site visits, demonstrations, and the Model Village Approach. Trainings facilitated by Lead Farmers are common among NGOs, the government, farmer organizations, and private sector participants. Participants mentioned that Lead Farmers train up to fifty farmers at one time depending on their own skills, experience, and the community’s needs. One private sector participant noted that Lead Farmers are regarded as “knowledgeable individuals who can lead their fellow farmers.” Other participants vocalized additional benefits of Lead Farmers including high rates of technology adoption and trust among community members. Lead Farmers within this structure have different responsibilities to their villages, EPAs, and Districts. Lead Farmers involved in the Executive Committees of the Association may also hold substantial decision-making power and influence. Another participant noted that Farmer Field Schools are often used, “when we have specific issues that we want to deal with or when you have a particular problem that farmers face and it requires a lot of time to study that problem, look at the causes, and look at various ways of overcoming that issue.” The length of farmer trainings mentioned by participants varied from a single, one-hour to several, week-long trainings and the number of training participants ranged from ten to thirty. One participant from a farmer’s organization described the detail and intentionality of planning and facilitating a Farmer Field School Training. This participant explained the steps their organization takes including 1) determining the focal audience and their needs; 2) identifying the training’s objectives; 3) creating a workshop outline including proposed activities; 4) developing training support materials; 5) facilitating the training; and 6) implementing monitoring and evaluation components for future training improvement. The use of site visits and demonstrations were also mentioned by some of the participants as a way to train farmers. Participants explained that farm or site visits allow individual or small groups of farmers to receive feedback or learn about a new technology to adopt on their farms. Demonstrations allow farmers to observe the results of a new technology that they can choose to implement on their own farms.Several government participants also mentioned using the Model Village Approach to promote new agricultural technologies and innovations within a certain village. One government representative noted, “we conduct training on participatory rural appraisal or PRA with farmers in the Model Village. We also mount demonstration in the village depending on the technologies we are promoting in that particular village.” After observing a demonstration from another Model Village, Lead Farmers are often instructed to establish a model village back in their own villages. Participants noted that this process can help to facilitate widespread adoption of a particular technology among members of a village who are closely connected. Written materials are also common and were mentioned by 63% of participants. Written materials used to communicate messages to farmers included leaflets, extension manuals, and newspapers. A private sector participant noted, “it is the extension workers who use the government extension manual for promotion of modern agriculture production technologies including the right farm inputs.